by Mike Adams
the Health Ranger
November 28, 2010
from
NaturalNews Website
We've been covering the soft drink
industry lately, publishing articles on soda pop marketing to
children that seem so bizarre, many people are simply unable to
believe them.
So for this article, I've quoted
numerous sources to allow everyone to verify the "unbelievable"
facts of this story for themselves.
This story concerns the fact that the PepsiCo company began branding
plastic baby bottles with soft drink logos in the 1990's, hoping
that parents would begin feeding their infants and babies soft
drinks such as Pepsi and Mountain Dew.
Once again, many people find this very difficult to believe and they
think we're just making this up. But of course, we're not: Check out
the February 1, 1996 issue of Pediatrics for Parents which contains
the following published report:
Soft drink manufacturers are now putting their logos on baby
bottles.
The logos of many carbonated drinks,
-
Pepsi, diet and
regular
-
7 Up: Dr. Pepper
-
Orange Slice
-
Mountain Dew,
...non-carbonated drinks,
...and juice drinks,
-
Mott's
-
Welch's
-
Very Fine
-
V8
-
Perrier,
...can be seen on plastic baby bottles.
Health experts are concerned over this trend.
They fear that parents will be
encouraged to give their babies inappropriate beverages in their
baby bottles. In a study of 314 California mothers, almost a third
admitted to giving their baby's either soft drinks or Kool-Aid. Over
half had baby bottles with soda, Kool-Aid, or juice logos.
You can see this citation below:
Giving the wrong message
Soda logos on plastic baby bottles
by Pediatrics for Parents
February 1, 1996
from
HighBeam Website
Developing brand loyalty starts early. Soft drink manufacturers
are now putting their logos on baby bottles. The logos of many
carbonated drinks (Pepsi, diet and regular; 7 Up: Dr. Pepper;
Orange Slice: and Mountain Dew), non-carbonated drinks
(Kool-Aid), and juice drinks (Mott's; Welch's; Very Fine; V8;
and Perrier) can be seen on plastic baby bottles.
Health experts are concerned over this trend.
They fear that parents will be
encouraged to give their babies inappropriate beverages in their
baby bottles. In a study of 314 California mothers, almost a
third admitted to giving their baby's either soft drinks or
Kool-Aid. Over half had baby bottles with soda, Kool-Aid, or
juice logos.
What's wrong with these beverages?
Sodas have negligible nutritional
value. Many contain caffeine, sometimes in very large amounts.
Most are very sugary.
They are sweetened with
sucrose, the sugar that is
the most carcinogenic. If carbonated, they contain
carbolic acid which can dissolve tooth enamel. Soft drinks and
many juice drinks have minimal nutritional content.
All contain negligible amounts of
the recommended daily requirements of vitamins, minerals, and
protein.
A similar article appears in a October
27, 1994 article of the
Austin America-Statesman, entitled
Logos send bad message about soda baby bottles.
The Q&A article begins:
Question:
I recently noticed at the grocery
store baby bottles that have been made to look like soft drink
bottles. The bottles carry the name of a soda and its logo. I
know babies can't read, but I'm concerned that somehow this
encourages a habit that isn't good for youngsters.
Answer:
Your feelings on these bottles are
right on target. Those baby bottles with the carbonated beverage
logos might seem cute to some people, but the decorated
bottles...
Soda pop
industry has always promoted soft drinks for children in magazine
ads
The soda pop industry, by the way, has always promoted soda pop for
children in magazine ads.
Here's an ad from Canada Dry (a popular
soda beverage a couple of generations ago) which says, The
Special Sparkle is Canada Dry while showing
a child chugging a bottle of soda.
Here's a partial image of a Tab soda ad featuring a young mom
drinking a bottle of soda while her
small child chugs one with her.
This Canada Dry ad from 1966 pushes their grapefruit flavored
soda pop for cheerleaders.
You can see all sorts of bizarre ads from Coca-Cola on that same
website (Magazine-Ads.com) including this one, showing a crowd of
young male swimmers all trying to woo a sexy (in 1963, anyway)
lifeguard.
For many years, the Coca-Cola company also borrowed the image of
Santa Claus, depicting him
drinking bottles of coke.
This Pepsi ad from 1970 shows young boys drinking the beverage, with
a goofy "Pepsi's
got a lot to give" headline, to boot.
We have additional ads in our
Museum of Badvertising, including
an ad showing Seven-Up being chugged by an infant and an ad for
Camel cigarettes featuring conventional doctors who recommend
smoking. Ads for Camel cigarettes, by the way, were featured for
years in the Journal of the American Medical Association.
Some people insist that the soda companies never marketed their
products to children. Many of the internet naysayers who dispute
these stories are no doubt working for the P.R. companies of the
soda industry, by the way. It's the same fraud pulled off by
promoters of high-fructose corn syrup who try to discredit everybody
who writes the truth about
HFCS.
It's no coincidence that the dishonest
soda industry uses HFCS from the dishonest corn syrup industry as
its main ingredient...
At the same time,
JAMA editors probably don't want to be reminded
that their medical journal used to push cigarettes, either. But
history is worth learning, even if it's hard to believe, because
those who fail to learn from history are doomed to repeat it.
And yes, it is a historical fact that the soda pop industry ran
decades of ads promoting sodas for children.
Anyone who tries to deny that is a
fraud.
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