US Bank (USB) has agreed to settle on a $48 million payout to an estimated 420,000 customers because they were illegally billed for services they did not agree to.
For nearly a decade, from February 2003 to August 2012, USB charged customers who were "eligible" for an identity theft protection (ITP) that was "never fully received".
The ITP products, called Privacy Guard (PG) and Identity Secure (IS) are credit monitoring programs that:
Ironically, on the IS website, they emphatically state they,
However, this marketing technique was so zealously pushed with a de-emphasis on "terms or enrolled unwitting customers."
USB hired Affinion to employ telemarketers to:
In a portion of the cases reported, USB,
Affinion describes their corporation as,
For perspective Affinion, the corporation hired to aggressively sell USB ITP to customers (and simply sign them up without their consent of knowledge), is privately owned by Apollo Management who reported total revenue for June of 2014 as $579.1 million.
Affinion was also involved with,
...providing CMPs and was integral in the cause for a $210 million settlement between customers and those financial institutions for fraudulent charges on marketed services.
According to the Office of the Comptroller of Currency (OCC), in 2010 Affinion used their telemarketers to implement,
Shockingly, BoA and Citigroup were,
USB was given until December 25th "to come up with a reimbursement plan."
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