by Eric Blair
May 19, 2012
Google is making a big change to how it displays results in it’s dominant
search engine. It is rolling out a new feature called the Knowledge Graph
which breaks from the traditional practice of matching keywords with
According to an article on Blog Tips about Google’s Knowledge Graph,
immediate answers or “facts” from pre-selected sources like,
...will be provided in search results along side
the organic results:
Instead of using the typical search strength
of a particular answer, this new feature will draw “facts” from places
like Wikipedia for historical information,
CIA World Factbook for
geopolitical answers, the World Bank for economic facts, Freebase for
information about people and other predetermined sources.
Googles New Search Tool
to Use CIA and World Bank
as Sources for Facts google+knowledge+graph
This move by Google seems eerily similar to
Orwell’s Ministry of Truth in that search results or “answers and facts”
will no longer be gathered based on the algorithmic popularity of content,
but rather selected by Google.
Sure, most would argue that Wikipedia does a pretty good job through its
open-source format to nail down basic facts.
However, the CIA and the World
Bank are organizations with agendas sometimes counter to the truth, and
making them the authority on facts gives them tremendous power to shape
Google also explains how it will collect data on you using the Knowledge
Google-owned Freebase will also be used in the Google Knowledge Graph.
Freebase is a massive database, which according to Singularity Hub already,
“has data on over 24 million people, places, and things.”
Google then combines it’s Freebase with Metaweb algorithms to connect
everything and everyone. For the purposes of improving searches, this may be
wonderful, but it’s the exact type of software that can easily build and
organize a profile on all Internet users.
Watch how they’re already connecting your data points below:
So besides relying on the CIA and the World Bank to force feed internet
users “facts”, they will also construct and display how each person appears
in these new searches.