October 16, 2010
from EuropeanJournalismObservatory Website
translated by Ann Wise
Seventy minutes is the average time an American
citizen devotes to the news.
If at the beginning of the nineties TV was the
primary source of news for 68 percent of people, since the beginning of the
21st century that percentage has decreased to 56 percent and
The most significant reduction affected radio
and newspapers, while the effect on TV has been more contained.
Today, according to the study, 34 percent of
Americans access and read news on the Internet, a percentage that increases
to 44 percent if you also take into consideration the people who access news
from any kind of mobile device. These percentages grow continually. Only
television, it seems, remains more popular than the Web.
The advent of a new medium has also modified how people divide the time they devote to getting news - quantified in 70 minutes a day of which,
The most significant fact that seems to emerge from the study is that the total time devoted to hearing/reading news has stayed pretty much the same:
However, the 70 minutes are used differently than in the past:
Another point worth considering is the fact that consumption of news is directly proportionate to age, in other words, older people spend more time getting news than young people do.
Those in the 18-29 age group spend only 45 minutes getting news, versus 83 minutes spent by those over 65.
In particular the study shows that although
young people tend to make new technology an integral part of their daily
life, they use it very little as a way of getting news and less so than
people over 30 do.