Each year, the BBC broadcasts a special Christmas address to the nation from Queen Elizabeth II.
But it's 2020 and that means everything has to be extra weird. So, Channel 4 has seized the moment to broadcast its own deepfake version of the Queen's holiday message.
She also takes a not-so-subtle dig at Prince Andrew's relationship with the deceased pedophile Jeffrey Epstein.
If you have bad eyesight and limited hearing, you might, might, be fooled by the fake Queen on a busy Christmas day.
But by the time she starts talking about Netflix and launches into a dance routine, you'd surely know something's up...
Channel 4 makes little effort to hide its deception, but that hasn't stopped some critics from expressing discomfort with the stunt.
But the technique requires a lot of processing power and artistic nuance on the part of a creator in order to fool anyone.
Earlier this year, the creators of South Park released a deepfake web series that included counterfeit portrayals of Mark Zuckerberg and Jared Kushner.
Even with the resources and talent available to the showrunners of the most successful TV series of all time, the deepfakes were still pretty janky.
But the method of fakery is only getting more convincing and easier for novices to pull off.
If deepfakes don't prove to be a significant source of dangerous misinformation, they'll at least allow Channel 4 to have its own annual Christmas address from the Queen for years to come...