Well, wonder no more!
Yes, as either an elaborate PR stunt or a
selfless act of generosity (depending on whom you ask), a wealthy
American benefactor has just bestowed the "gift" of
Starlink
antennae on an Amazonian tribe to connect their isolated community
to the Internet.
And the result of this strange little experiment has been exactly as horrific as you might imagine...
Located in a remote region of Brazil's Amazonas state, it is believed to be home to,
One of those groups is the
Marubo, a tribe of around 2,000
people who have had only limited contact with the outside world
since they were first "discovered" during the Amazon rubber boom of
the early 20th century.
They live in communal huts and they fish, hunt
wild boar, grow cassava and eat banana porridge.
That's when Enoque Marubo - a leader of the tribe who spent years living in the "civilized" world and thus realized the potential value of the Internet - recorded a 50-second video asking for help connecting his community to the world wide web.
Days later, they heard back from Allyson Reneau...
Reneau is - according to her website - an international motivational speaker, a professional gymnastics coach, a successful entrepreneur and, oh by the way, the mother of 11 children.
She also likes to highlight her international charity work, which includes visiting children in Rwanda, talking on Pakistani television and speaking at conferences in South Africa.
Also, according to The New York Times, Reneau likes to highlight international charity work she may or may not have been involved with.
And so, when she received a video from a Brazilian indigenous tribal leader in traditional headdress begging for 20 Starlink antennae to bring the Internet to his remote corner of the Amazon, Reneau jumped at the opportunity.
Comparing herself to Charlie Wilson - yes, that Charlie Wilson - she bought the antennas with her own money and booked a flight to Brazil to deliver them to the Marubo herself.
With a cameraman along to document the magnanimous act of philanthropy, Reneau, Enoque Marubo and a band of men carrying satellite antennae on their backs trudged miles through the forest to reach the Marubo's isolated encampment deep in the heart of the Javari Valley Indigenous Territory.
The antennae worked. Connected to Starlink via some cheap phones bought with Brazilian government welfare checks, the Marubo were now online.
So, what did this new connection with the outside world mean for the Marubo? If a picture is worth a thousand words, then here are two thousand words of explanation for you.
First, the "before" picture of Marubo village life:
And then the "after" picture:
The connection was, as Enoque had envisioned, immediately useful.
It enabled village leaders to communicate with each other and coordinate their emergency response, it helped teachers share lessons with students in far away villages and it allowed the Marubo to communicate with friends and family who had moved out of the forest to join the modern world.
But the connection was also, as Enoque now concedes, immediately damaging to the community...:
Instead, teenagers were spending their time on social media networks, watching soccer videos and chatting on Instagram.
Young men, meanwhile, immediately gravitated toward pornography, a fact Enoque finds particularly disturbing:
As a result, Internet use has been limited.
The antennae are switched on only two hours in the morning, five hours in the evening, and all day on Sundays.
The story is interesting because it seems to exactly confirm what we already know:
The story also contains the type of head scratching statements that make sense only to those who understand the insanity that the Internet medium engenders in its users.
Instead of learning the orally transmitted traditions of Marubo culture - kneading jenipapo berries to make black body paint, for example, or making ropes of jewelry from snail shells - now the youth are only interested in,
Or, in the understated words of the always staid and subdued headline writers of The New York Post:
So, what does this story tell us about the Internet and the global society it is creating?
BEHOLD! THE Internet!
Why is our immediate reaction to the story of the Marubo:
And, perhaps more importantly,
Yes, I dare say it is because of all that.
So, here's the real question:
SO... WHAT NOW?
This is where I could end the article with some upbeat take away about our predicament.
The part where - after acknowledging the gravity of the situation - I remind us all that we are still in control and that it is ultimately our choice how we spend our time, our attention, our energy and our resources.
I could exhort us to take this responsibility seriously and encourage us all to wisely choose what we spend our time doing.
I could then remind you of my #SolutionsWatch episodes on Deleting Your Social Media and Unplugging from the Matrix and Taking Back Our Tech and Eye-bouncing and my conversation with Larry Rosen on How to Control Your Smartphone (So It Doesn't Control You).
I could even end this article by pointing out (as Neil Postman does in the lecture linked above) that,
After all, it means that we are no longer under the delusion of the old propaganda designed to convince us that the "Information Superhighway" is going to be the answer to (rather than the cause of) all our problems.
I mean, that's precisely the point of all these articles on the "Remote Amazon Tribe gets the Internet and Immediately Falls Apart" story, isn't it?
These types of articles are playing on the fact that we all know the Internet is increasingly a vile and divisive place that is tearing society apart at the seams. That's why we clicked on it. That's why we're reading about it.
But once again,
Me...? I now make my living online! I have to be here!
What choice do I have? Of course, there is the option to completely eschew the Internet altogether and to go live a happy, care-free 100% authentically human life.
Tell you what:
The trick is you'll have to find a way of getting in contact with me and proving your Internet-free existence and collecting the money in person. Good luck!
But for the rest of us... here we are.
So, perhaps it's appropriate to give the last word today to the Marubo.
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