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  by Gustavo Tanaka
 October 14, 2015
 
			from
			
			Medium Website 
			
			
			Spanish version 
			
			
			Portuguese version 
			
 
 
				
					
						| 
						
						Gustavo Tanaka 
						
						Brazilian author and entrepreneur, trying to create with 
						my friends a new model, a new system and maybe helping 
						to create a new economy. |  
			  
			  
			  
			  
			
			 
			  
			  
			Most of us
 
			haven't quite realized  
			there is something 
			extraordinary happening.
 
			  
			A few months ago I freed myself from standard-procedure society, I 
			broke the chains of fear that kept me locked up into the system. 
			Since then, I see the world from a different perspective: the one 
			that everything is going through change and that most of us are 
			unaware of that.
 
 Why is the world changing? In this post I'll point out the 8 reasons 
			that lead me to believe it.
 
 
			  
			  
			1 - No one can 
			stand the employment model any longer
 
 We are reaching our limits. People working with big corporations 
			can't stand their jobs. The lack of purpose knocks on your 
			door as if it came from inside you like a yell of despair.
 
 People want out. They want to drop everything. Take a look on how 
			many people are willing to risk entrepreneurship, people leaving on 
			sabbaticals, people with work-related depression, people in burnout.
 
 
			  
			  
			2 - The 
			entrepreneurship model is also changing
 
 Over the past few years, with the explosion of
			
			startups, thousands of 
			entrepreneurs turned their garages in offices to bring their billion 
			dollar ideas to life. The vortex of entrepreneurship was to find an 
			investor and get funded. To be funded was like winning the World 
			Cup, or the Super Bowl.
 
 But what happens after you get funded?
 
 You get back to being an employee. You may have brought in people 
			not sharing your dream, not in agreement with your purpose and soon 
			it's all about the money. The financial end becomes the main driver 
			of your business.
 
 People are suffering with it. Excellent startups began to tumble 
			because the money seeking model is endless.
 
 A new way to endeavor is needed.
 
			  
			Good people are doing it already.
 
			  
			  
			3 - The rise 
			of collaboration
 
 Many people have figured out that it doesn't make any sense to go on 
			by yourself. Many people have awakened from the “each man for 
			himself” mad mentality.
 
 Stop, take a step back and think. Isn't it absurd that we, 7 billion 
			of us living in the same planet, have grown further apart from each 
			other? What sense does it make to turn your back on the thousands, 
			maybe millions, of people living around you in the same city?
 
			  
			Every time it crosses my mind, I feel 
			blue.
 Fortunately, things are changing. Sharing, collaborative economy 
			concepts are being implemented, and it points towards a new 
			direction. The direction of collaborating, of sharing, 
			of helping, of togetherness.
 
 This is beautiful to watch. It touches me.
 
 
			  
			  
			4 - We are 
			finally figuring out what the Internet is
 
 The Internet is an incredibly 
			spectacular thing and only now, after so many years, we are 
			understanding its power.
 
			  
			With the Internet the world is opened, 
			the barriers fall, the separation ends, the togetherness starts, the 
			collaboration explodes, the helping emerges.
 Some nations saw true revolutions that used the Internet as the 
			primary catalyst, such as the Arab Spring. Here in Brazil we are 
			just starting to make a better use out of this amazing tool.
 
 Internet is taking down mass control. The big media groups 
			controlling news by how it suits best what they want the message to 
			be and what they want us to read are no longer the sole owners of 
			information. You go after what you want. You bond to whomever you 
			want. You explore whatever you may want to.
 
 With the advent of the Internet, the small is no longer speechless, 
			there is a voice. The anonymous become acknowledged. The world comes 
			together.
 
			  
			And then the system may fall...
 
			  
			  
			5 - The fall 
			of exaggerated consumerism
 
 For too long, we've been manipulated to consume as much as we 
			possibly can.
 
			  
			To buy every new product launched, the 
			newest car, the latest iPhone, the top brands, lots of clothes, 
			shoes, lots and lots and lots of pretty much anything we could our 
			hands on.
 Going against the crowd, many people have understood that this of 
			way off. Low-consumerism, slow life and slow food are a few excerpts 
			of actions being taken as we speak, pointing out by contradiction 
			how absurdly we have come to organize ourselves.
 
 Fewer people are using cars, fewer people are overspending, and more 
			people are swapping clothes, buying used goods, sharing assets, 
			cars, apartments, offices.
 
 We don't need all of that they told us we needed.
 
			  
			And this consciousness of new 
			consumerism can take down any company living of the exaggerated end 
			of it.
 
			  
			  
			6 - Healthy 
			and organic eating
 
 We were so crazy we even
			
			accepted eating anything!
 
			  
			It only needed to taste good, and 
			everything would be alright.
 We were so disconnected that companies started to poison our food 
			and we didn't say anything! But then some people started waking up, 
			enabling and strengthening
			
			healthy and organic eating.
 
 This is only to get stronger.
 
 But what has this got to do with economy and work? Just about 
			everything, I'd say.
 
 Food production is one of the basic fundamentals of our society. If 
			we change our mindset, our eating habit and our way of consuming, 
			corporations will have to respond and adapt to a new market.
 
 The small farmer is getting back to being relevant to the whole 
			chain of production. Even
			
			people are growing plants and seeds 
			inside their homes as well.
 
 And that reshapes the whole economy.
 
 
			  
			  
			7  - The 
			awakening of spirituality
 
 How many friends do you have who practice yoga? What about 
			meditation?
 
			  
			Now think back, 10 years ago, how many 
			people did you know by then who practiced these activities? 
			Spirituality, for too long, was for esoteric folks, those 
			weird-like and mystic people.
 But fortunately, this is also changing. We've come to the edge of 
			reason and rationality. We were able to realize that, with only our 
			conscious mind, we can't figure out everything that goes by here.
 
			  
			There is something else going on and I'm 
			sure you want to get hold of that as well.
 You want to understand how these things work.
 
				
				How life operates, what happens
				
				after death, what is this 
				energy thing people talk about so much, what is
				
				quantum physics, how thoughts 
				can be materialized and
				
				create our sense of reality, 
				what is coincidence and
				
				synchronicity, why meditation 
				works, how it's possible to
				
				cure using nothing but bare hands, 
				how those alternative therapies not approved by
				
				regular medicine can actually 
				work. 
			Companies are providing meditation to 
			their employees.  
			  
			Even schools are teaching the young how 
			to meditate. Think about it.
 
			  
			  
			8  - 
			Unschooling trends
 
				
					
					
					Who created this teaching model?
					
					
					Who chose the classes you have 
					to take? 
					
					Who chose the lessons we learn 
					in history classes? 
					
					Why didn't they teach us
					
					the truth about other ancient 
					civilizations?
					
					Why should kids follow a certain 
					set of rules? 
					
					Why should they watch everything 
					in silence? 
					
					Why should they wear a uniform?
					
					
					What about taking a test to 
					prove that you actually learned? 
			We developed a model that perpetuates 
			and replicates followers of the system. That breed people into 
			ordinary human beings.
 Fortunately, a lot of people are working to rethink that though 
			concepts such as
			
			unschooling, hackschooling, homeschooling.
 
 Maybe you've never thought of that and even may be in shock. But 
			it's happening. Silently, people are being woken up and are 
			realizing how crazy it is to live in this society.
 
 Look at all these new actions and try to think that everything is 
			normal, that all we were taught so far is normal.
 
			  
			I don't think it is...
 There is something extraordinary happening.
 
			  
			   
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