A fascinating study (Snapchat vs. Facebook - Differences in Problematic use, Behavior change attempts, and Trait social reward preferences) of 472 university students tracked their usage on two top platforms for 18-to-24-year olds:

• Snapchat (2.64 hours per day)

• Facebook (2.28 hours per day)

Researchers found that users displaying addictive behavior were also more likely to be motivated to be cruel and callous and to use others for personal gain.

"Our results demonstrate that individuals who have a greater preference for these types of rewards display greater problematic use of both platforms",

...write the researchers, who note that these traits are also associated with narcissism and psychopathy and have previously been correlated with addictive internet use.

 

They write that social media sites unwittingly,

"cater to people who seek rewards from being cruel, such as through cyberbullying or various aggressive online behaviors."

The researchers hope that their study will help clinicians treat addicted patients by better understanding the social rewards that may be driving them.

 

The same study also found users logging longer hours with more addictive behaviors on Snapchat, but more frequently attempting to quit Facebook...