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			by Gary Merson 
			
			HD Guru 
			March 22, 2012 
			
			from
			
			MSNBC Website 
			
			  
			
			  
			
			  
			
			 
			  
			The new 
			Samsung HDTV has hard-wired camera and microphone,  
			
			plus face recognition 
			and other unprecedented features. 
  
			
			  
			
			  
			
			Samsung’s 2012 top-of-the-line plasmas 
			and LED HDTVs offer new features never before available within a 
			television including a built-in, internally wired HD camera, twin 
			microphones, face tracking and speech recognition.  
			
			  
			
			While these features give you 
			unprecedented control over an HDTV, the devices themselves, more 
			similar than ever to a personal computer, may allow hackers or even 
			Samsung to see and hear you and your family, and collect 
			extremely personal data. 
			 
			While Web cameras and Internet connectivity are not new to HDTVs, 
			their complete integration is, and it's the always connected camera 
			and microphones, combined with the option of third-party apps (not 
			to mention Samsung's own software) gives us cause for concern 
			regarding the privacy of TV buyers and their friends and families. 
			 
			Samsung has not released a privacy policy clarifying what data it is 
			collecting and sharing with regard to the new TV sets.  
			
			  
			
			And while there is no current evidence 
			of any particular security hole or untoward behavior by Samsung's 
			app partners, Samsung has only stated that it "assumes no 
			responsibility, and shall not be liable" in the event that a product 
			or service is not "appropriate." 
			 
			Samsung demoed these features to the press earlier this month. The 
			camera and microphones are built into the top if the screen bezel in 
			the 2012 8000-series plasmas and are permanently attached to the top 
			of the 7500- and
			
			8000ES-series LED TVs. A Samsung 
			representative showed how, once set up and connected to the 
			Internet, these models will automatically talk to the Samsung cloud 
			and enable viewers to use new and exciting apps. 
			 
			These Samsung TVs locate and make note of registered viewers via 
			sophisticated
			
			face recognition software.  
			
			  
			
			This means if you tell the TV whose 
			faces belong to which users in your family, it personalizes the 
			experience to each recognized family member. If you have friends 
			over, it could log these faces as well. 
			 
			In addition, the TV listens and responds to specific voice commands. 
			To use the feature, the microphone is active. What concerns us is 
			the integration of both an active camera and microphone. A Samsung 
			representative tells us you can deactivate the voice feature; 
			however this is done via software, not a hard switch like the one 
			you use to turn a room light on or off. 
			 
			And unlike other TVs, which have cameras and microphones as add-on 
			accessories connected by a single, easily removable USB cable, 
			you can't just unplug these sensors. 
			 
			During our demo, unless the face recognition learning feature was 
			activated, there was no indication as to whether the camera (such as 
			a red light) and audio mics are on. And as far as the microphone is 
			concerned the is no way to physically disconnect it or be assured it 
			is not picking up your voice when you don’t intend it to do so. 
			 
			Samsung does provide the ability to manually reposition the TV's 
			camera away from viewers.  
			
			  
			
			The LED TV models allow you to manually 
			point it upward, facing the ceiling; the plasma’s camera can be 
			re-aimed to capture objects in the rear of the TV according a 
			Samsung spokesperson. 
  
			
			  
			
			  
			
			 
			Privacy 
			concerns 
			
			 
			We began to wonder exactly what data Samsung collects from its new 
			“eyes and ears” and how it and other companies intend use it, which 
			raises the following questions: 
			
				
					- 
					
					Can Samsung or 
					Samsung-authorized companies watch you watching your Samsung 
					TV?  
					- 
					
					Do the televisions send a user 
					ID or the TV’s serial number to the Samsung cloud whenever 
					it has an Internet connection?  
					- 
					
					Does Samsung cross reference a 
					user ID or facial scan to your warranty registration 
					information, such as name, address etc.?  
					- 
					
					Can a person or company listen 
					to you, at will, via the microphone and Internet connection? 
					 
					- 
					
					Does Samsung’s cloud store all 
					this information? How secure is this extremely personal 
					data?  
					- 
					
					Can a hacker intercept this data 
					or view you via the built in camera?  
					- 
					
					Can a third-party app program do 
					any of the above?  
					- 
					
					Exactly what information does 
					the TV send to Samsung or other parties?  
					- 
					
					Does Samsung intend to sell data 
					collected by its Smart TV owners, such as who, what and when 
					one is viewing?  
				 
			 
			
			Companies desiring to provide highly 
			targeted advertisements to you via the TV screen or external 
			marketing would find this data extremely valuable.  
			
				
				“Hey, you look a little tired, how 
				about some Ambien? I’m seeing a little grey, have you tried 
				Grecian Formula? Joe, it looks like you packed on a few pounds 
				recently, here’s information from Weight Watchers. Hey kids, you 
				look bored, look at these TOYS!” 
			 
			
			So what, if any, privacy does Samsung 
			promise by way of a stated policy? 
			 
			Weeks have passed since we formally requested answers to these 
			questions from Samsung asking what if any privacy assurances Samsung 
			provides. To date no privacy statement has been furnished to HD Guru 
			or end users. The first models with these features arrived on 
			dealer’s shelves over two weeks ago.  
			
			  
			
			All that we’ve been told is that when 
			connecting to the Internet, the TVs first connect to the Samsung 
			cloud, and from there, they connect to the various streaming video 
			services and other apps for activation. 
			 
			Samsung induces its new Smart TV owners to register online by 
			offering a free three-month extension of the TV’s warranty. This 
			would couple user names and addresses to their TV serial numbers, if 
			the company so desired. 
			 
			Want to read the owner’s manual for your new Samsung TV?  
			
			  
			
			This is accomplished by download, as 
			Samsung stopped including printed owner’s manuals at least two years 
			ago. However, before you may download the manual, you must first 
			agree to the following online statement: 
			 
			Samsung assumes no responsibility, and shall not be liable, in 
			connection with whether any such products or services will be 
			appropriate, functional or supported for the Samsung products or 
			services available in your country. 
			 
			We asked Samsung to define “appropriate” but to date have not 
			received a response. We will update readers with a response or a 
			privacy statement if and when Samsung chooses to provide one. 
  
			
			  
			
			  
			
			 
			Security 
			threats 
			
			 
			Don’t assume a TV is an un-hackable island! Samsung does not 
			disclose what operating system is within its TVs, therefore we 
			cannot confirm if it is Android and/or any other that might have a 
			prior history of hacking. 
			 
			It has been widely reported Android phones have been hacked allowing 
			outside control of phones, via third party apps. 
			 
			Countless companies have had their networks hacked, causing 
			thousands of customers’ personal data to be released to the world. 
			If this were to happen to Samsung it is theoretically possible 
			hackers could gain access to names, addresses - and images of the 
			faces of entire families. 
			 
			The TV has a built-in
			
			Facebook app. Can the TV make the 
			next connection and access your Facebook account and match other 
			viewers to their Facebook pictures for even more personal data? 
			 
			A Samsung representative said the company is working on apps that 
			will allow its Smart TV owners to turn their televisions into a 
			silent home-security system by allowing remote viewing on a 
			smartphone or tablet via the TV’s built-in camera.  
			
			  
			
			This ability makes us ask,  
			
				
				“Who else could gain access this 
				video feed?” 
			 
			
			There are security systems that go over 
			the Internet, however, many are encrypted. Is any Samsung’s data 
			encrypted? The company doesn't say. Generally security companies let 
			customers know when their data is encrypted, as it is a selling 
			point. 
			 
			In addition, the Samsung HDTVs come with an external infrared 
			blaster that allows users to control a cable or satellite box via 
			voice, gesture or the Samsung remote.  
			
			  
			
			We ask:  
			
				
				Does the TV send this information 
				over to Samsung’s cloud as well? Does Samsung now know what 
				other equipment you have, when you’re home to use it, what 
				channel you’re viewing and when? 
			 
			
			The models with this unprecedented 
			feature set are the 2012 8000 series plasmas, 
			
				
					- 
					
					PN51E8000  
					- 
					
					PN60E8000  
					- 
					
					PN64E8000,  
				 
			 
			
			...and LED models, 
			
				
					- 
					
					UN46ES7500  
					- 
					
					UN50ES7500  
					- 
					
					UN55ES7500  
					- 
					
					UN46ES8000  
					- 
					
					UN55ES8000  
					- 
					
					UN60ES8000   
					- 
					
					UN65ES8000  
				 
			 
			
			Many of these models are now at dealers 
			with the rest scheduled to ship within the next few weeks. 
			 
			With so many questions raised and no answers provided, HD Guru 
			recommends you weigh the possibilities and decide whether or not you 
			care about its unknown personal privacy risks before purchasing one 
			of these HDTVs. 
  
			
			  
			
			
			  
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