TV Propaganda and the Mind 
		Control Culture
		 
		
		Few subjects present an 
		undisputable window into modern society than the electronic version of 
		reality that is dispensed through television broadcasts. This technology 
		does not require interactive skills or critical thinking acumen. Just 
		watch and fall into a daydream trance. TV is the stealth killer that 
		penetrates 114.7 million American households. According to 
		
		
		Nielsen, 
		the 2012 Universe Estimate (UE), reflects a reduction in the estimated 
		percent of U.S. homes with a television set (TV penetration), which 
		declined to 96.7 percent from 98.9 percent. Should this turn down 
		suggest promise or is it merely a result of internet substitution?
		
		 
		
			
			
			With the proliferation of cable channels and 24 
			hour programming, the landscape of TV addiction vastly impacts 
			perception and dramatically excludes normal interpersonal relations. 
			Melissa Melton cites the following in her article, 
			
			TV: Your 
			Mind. Controlled. 
			
 
		
			
				
				
				"According to last year’s 
				
				
				Nielsen report, the 
				average American over the age of two years old watches more than 
				34 hours of television per week, plus at least three more hours 
				of taped programming. The report also noted that the amount of 
				time we spend watching television increases as we get older."
				
 
		
		 
		 
		
		This overwhelming intrusion 
		into and over personal time and space are often called entertainment. 
		Broadcasts that bill themselves as news or business shows claim to 
		provide useful information. Sport coverage makes no pretense of 
		presenting socially significant content. Yet, vast segments of the 
		public are wrapped up in the childish exercise of false hero adoration.
		
		
			
			
			Television’s reporting on politics is miserable 
			by any coherent standard of journalism. The business of television 
			has little to do with an accurate chronicle of events or the meaning 
			of decisions and actions. In order to understand the objectives of 
			the content producers and the basic purpose behind the cultural 
			soothsayers, a review of 
			
			Mind 
			Control Theories and Techniques used by Mass Media, 
			which is a well documented source that outlines how the mass media 
			really operates, is useful. Examine the specifics and draw your own 
			lessons. 
			
				
				"Mass media is the most powerful tool used by 
				the ruling class to manipulate the masses. It shapes and molds 
				opinions and attitudes and defines what is normal and 
				acceptable. This article looks at the workings of mass media 
				through the theories of its major thinkers, its power structure 
				and the techniques it uses, in order to understand its true role 
				in society."
			
			
			The conclusion of this account is a valid 
			summary.
			
				
				"Lippmann, Bernays and Lasswell have all 
				declared that the public are not fit to decide their own fate, 
				which is the inherent goal of democracy. Instead, they called 
				for a cryptocracy, a hidden government, a ruling class in charge 
				of the "bewildered herd." As their ideas continue to be applied 
				to society, it is increasingly apparent that an ignorant 
				population is not an obstacle that the rulers must deal with: It 
				is something that is DESIRABLE and, indeed, necessary, to insure 
				total leadership. An ignorant population does not know its 
				rights, does not seek a greater understanding of issues and does 
				not question authorities. It simply follows trends. Popular 
				culture caters to and nurtures ignorance by continually serving 
				up brain-numbing entertainment and spotlighting degenerate 
				celebrities to be idolized. Many people ask me: "Is there a way 
				to stop this?" Yes, there is. STOP BUYING THEIR CRAP AND READ A 
				BOOK."
			
			
			Such a sensible solution as turning off the 
			misinformation screen is not an option for most of the typical 
			dullards that think of themselves as normal and informed citizens. 
			Society is populated with marginally functional and enthusiastic 
			compliant serfs. Contentment is judged by actions not merely by 
			sentiment. An unquestioning and obedient populace perpetually 
			distracted from serious issues and unaware of comprehending the 
			linkage and ultimate aims behind world events, has always been the 
			goal.
			
				
				The most profound use of these media 
				techniques usually deal with War & Peace: Media and War. 
				Stanford University publishes this account by Johnnie Manzaria & 
				Jonathon Bruck, 
				
				
				Media's Use of Propaganda to Persuade People's Attitude, Beliefs 
				and Behaviors. 
				
				
					
					"Propaganda is so powerful because 
					everyone is susceptible to it. This is true as explained by 
					Robert Cialdini, an expert in influence, because people 
					exist in a rapidly moving and complex world. In order to 
					deal with it, we need shortcuts. We cannot be expected to 
					recognize and analyze all the aspects in each person, event, 
					and situation we encounter in even one day. We do not have 
					the time, energy, or capacity to process the information; 
					and instead we must very often use our stereotypes, our 
					rules of thumb, to classify things according to a few key 
					features and then to respond without thinking when one or 
					another of these trigger feature are present (Cialdini 6). 
					While this makes people highly susceptible to a propagandist 
					who understands persuasion, in general it is the most 
					efficient form of behaving, and in other cases it is simply 
					necessary. Additionally, propaganda includes the 
					reinforcement of societal myths and stereotypes that are so 
					deeply embedded within a culture that it is often difficult 
					to recognize the message as propaganda."
				
				
				The attitude that such practices are "most 
				efficient form of behaving, and in other cases it is simply 
				necessary", is most disturbing and certainly fits the mold of 
				how TV operates.
				
				The examples cited in this case study deal 
				with foreign policy issues. However, the summary on How to 
				Defend Against Propaganda, is worth a look.
				
					
					"As a result of our increasing 
					sophistication and to build our civilization, we have 
					created and environment so complex, so fast-paced, and 
					information-laden, that we must increasingly deal with it in 
					the fashion of the animals we long ago transcended. Thus, 
					from the case studies on how the media uses propaganda, we 
					can understand that the media does more than presentation 
					facts and information. The media has the ability to exploit 
					persuasive tactics to the specific definition of propaganda: 
					the spreading of ideas, information, or rumor for the 
					purpose of helping or injuring an institution, a cause, or a 
					person."
				
				
				Now ponder the disclaimer from this academia 
				project: "We are not advocating that propaganda is wrong; we 
				have tried to show, that overall it is usually helpful to 
				respond to messages mindlessly, and that the truly only way to 
				defend against it is to be more aware of the tactics being 
				used."
				
				Also referenced in this study is Phil 
				Zimbardo.
				
					
						
						1) Be aware of the general 
						perspective that others use to frame the problem or 
						issue at hand, because accepting their frame on their 
						terms gives them a powerful advantage.
						
						2) Be sensitive to situational 
						demands however trivial they may seem: group norms, 
						group pressures, symbols of authority, slogans, and 
						commitments. Don't believe in simple solutions to 
						complex personal, social, and political problems.
						
						3) In the end, it must be remembered 
						that it is not enough to dissent vocally -- one must be 
						willing to disobey, to defy, to challenge, and to suffer 
						any ensuing consequences of these actions.
					
				
				
				Relate this thinking to the television 
				broadcasts and series that occupy the gratuitous viewing of the 
				general-public. It may be functionally realistic not to expect 
				current event discernment from the mediocre crowd, but what 
				motivates these distraction deprived viewers from absorbing the 
				brainwashing message? 
				
				Escape from reality probably is the most 
				adept answer. Nonetheless, the dependency on relinquishing 
				individual responsibility and living under the principle of 
				personal integrity is too difficult for most. The easy way out 
				is to believe the junk fed from the TV screen.
				
				Newspeak has become the dominant culture and 
				TV is the chief vehicle for spreading the lies and deceit. Jack 
				Blood provides a succinct summary in, 
				
				TV = 
				Mind Control (Why do you think they call it Programming?)
 
			 
		
			
			"Once again the system 
			is at work, knowing how easy it is to control the minds of a dumbed 
			down population that has been well trained, and some might say 
			socially engineered, to never question authority, never think 
			outside the box, never seek accountability and never think for 
			itself. Easily manipulated, millions of people are conditioned to 
			believe, from a very early age, that anything emanating from 
			television is sacrosanct. Thus, everything they watch is reality and 
			anything they hear is truth. Anchors and reporters become trusted 
			personalities voicing reticent opinions whose veracity are seldom, 
			if ever, questioned.
			
			The Establishment has 
			perfected its machination of propaganda, creating the realities it 
			wants into society, forming whatever truth that will be of the 
			greatest benefit, not to society, but to itself. Whatever reality it 
			wants to create and disseminate is quickly absorbed by a population 
			eager to feed off the mammary glands of television. The 
			Establishment, the corporate world and government have for years 
			told us how and what to think, how to act, who to obey and where to 
			follow, condemning our minds to obedience, our lives to conformism 
			and silent acquiescence."
		
		
		Is it not time to make a 
		clean break from this self-induced imprisonment of images and sounds 
		that spills out of the television machine?
		
		SARTRE – February 10, 2014
		
		- See more at: http://batr.org/autonomy/021014.html#sthash.VA0H3Tm9.dpuf
 
	
	
	
	
	by 
	SARTRE
	
	
	February 10, 
	2014
	
	from 
	BATR 
	Website
	
	
	Spanish version
	 
	 
	 
	
	“Almost all people are hypnotics. 
	
	The proper authority saw to it that the proper 
	belief 
	
	should be induced, and the people believed 
	properly.” 
	
	Charles Fort
	 
	 
	 
	
	Few subjects 
	present an undisputable window into modern society than the electronic 
	version of reality that is dispensed through television broadcasts. 
	
	 
	
	This 
	technology does not require interactive skills or critical thinking acumen. 
	Just watch and fall into a daydream trance. TV is the stealth killer that 
	penetrates 114.7 million American households. 
	 
	
	According to
	
	
	Nielsen, the 2012 Universe Estimate (UE), 
	reflects a reduction in the estimated percent of U.S. homes with a 
	television set (TV penetration), which declined to 96.7 percent from 98.9 
	percent. 
	
	 
	
	Should this turn down suggest promise or is it merely a result of 
	internet substitution?
	
	 
	
	With the 
	proliferation of cable channels and 24 hour programming, the landscape of TV 
	addiction vastly impacts perception and dramatically excludes normal 
	interpersonal relations. 
	 
	
	Melissa Melton 
	cites the following in her article, 
	
	TV - Your Mind. Controlled.
	
	
		
		"According 
		to last year’s 
		
		Nielsen report, 
		the average American over the age of two years old watches more than 34 
		hours of television per week, plus at least three more hours of taped 
		programming. 
		
		 
		
		The report also noted that the amount of time we spend 
		watching television increases as we get older." 
	
	
	This 
	overwhelming intrusion into and over personal time and space are often 
	called entertainment. 
	 
	
	Broadcasts 
	that bill themselves as news or business shows claim to provide useful 
	information. Sport coverage makes no pretense of presenting socially 
	significant content. Yet, vast segments of the public are wrapped up in the 
	childish exercise of false hero adoration. 
	 
	
	Television’s 
	reporting on politics is miserable by any coherent standard of journalism. 
	The business of television has little to do with an accurate chronicle of 
	events or the meaning of decisions and actions. 
	 
	
	In order to 
	understand the objectives of the content producers and the basic purpose 
	behind the cultural soothsayers, a review of 
	
	Mind Control Theories and 
	Techniques used by Mass Media, which is a 
	well documented source that outlines how the mass media really operates, is 
	useful. 
	 
	
	Examine the 
	specifics and draw your own lessons. 
	
		
		"Mass 
		media is the most powerful tool used by 
		
		the ruling class to manipulate 
		the masses. It shapes and molds opinions and attitudes and defines what 
		is normal and acceptable. 
		 
		
		This 
		article looks at the workings of mass media through the theories of its 
		major thinkers, its power structure and the techniques it uses, in order 
		to understand its true role in society."
	
	
	The conclusion 
	of this account is a valid summary.
	
		
		"Lippmann, 
		Bernays and Lasswell have all declared that the public are not fit to 
		decide their own fate, which is the inherent goal of democracy. Instead, 
		they called for a 
		cryptocracy, a hidden government, a ruling class in 
		charge of the 'bewildered herd.' 
		 
		
		As their 
		ideas continue to be applied to society, it is increasingly apparent 
		that an ignorant population is not an obstacle that the rulers must deal 
		with: It is something that is DESIRABLE and, indeed, necessary, to 
		insure total leadership. 
		 
		
		An 
		ignorant population does not know its rights, does not seek a greater 
		understanding of issues and does not question authorities. It simply 
		follows trends. Popular culture caters to and nurtures ignorance by 
		continually serving up brain-numbing entertainment and spotlighting 
		degenerate celebrities to be idolized. 
		 
		
		Many 
		people ask me: 
		
		
			
			'Is there a way to stop this?'
			
		
		
		Yes, there is. 
		
		 
		
		STOP 
		BUYING THEIR CRAP AND READ A BOOK."
	
	
	Such a 
	sensible solution as turning off the misinformation screen is not an option 
	for most of the typical dullards that think of themselves as normal and 
	informed citizens. 
	 
	
	Society is 
	populated with marginally functional and enthusiastic compliant serfs. 
	Contentment is judged by actions not merely by sentiment. 
	
	 
	
	An unquestioning 
	and obedient populace perpetually distracted from serious issues and unaware 
	of comprehending the linkage and ultimate aims behind world events, has 
	always been the goal.
	 
	
	The most 
	profound use of these media techniques usually deal with War & Peace: Media 
	and War. 
	
	 
	
	Stanford University publishes this account by 
	Johnnie Manzaria and Jonathon Bruck, 
	
	
	Media's Use of Propaganda to 
	Persuade People's Attitude, Beliefs and Behaviors.
	
	
		
		
		"Propaganda is so powerful because everyone is susceptible to it. This 
		is true as explained by Robert Cialdini, an expert in influence, because 
		people exist in a rapidly moving and complex world. In order to deal 
		with it, we need shortcuts. 
		 
		
		We cannot 
		be expected to recognize and analyze all the aspects in each person, 
		event, and situation we encounter in even one day. 
		
		 
		
		We do not have the 
		time, energy, or capacity to process the information; and instead we 
		must very often use our stereotypes, our rules of thumb, to classify 
		things according to a few key features and then to respond without 
		thinking when one or another of these trigger feature are present (Cialdini 
		6). 
		 
		
		While this 
		makes people highly susceptible to a propagandist who understands 
		persuasion, in general it is the most efficient form of behaving, and in 
		other cases it is simply necessary. 
		 
		
		
		Additionally, propaganda includes the reinforcement of societal myths 
		and stereotypes that are so deeply embedded within a culture that it is 
		often difficult to recognize the message as propaganda."
	
	
	The attitude 
	that such practices are,
	
		
		"most 
		efficient form of behaving, and in other cases it is simply necessary", 
		is most disturbing and certainly fits the mold of how TV operates.
	
	
	The examples 
	cited in this case study deal with foreign policy issues. 
	
	 
	
	However, the 
	summary on How to Defend Against Propaganda, is worth a look.
	
		
		"As a 
		result of our increasing sophistication and to build our civilization, 
		we have created and environment so complex, so fast-paced, and 
		information-laden, that we must increasingly deal with it in the fashion 
		of the animals we long ago transcended. 
		 
		
		Thus, from 
		the case studies on how the media uses propaganda, we can understand 
		that the media does more than presentation facts and information. 
		
		 
		
		The media 
		has the ability to exploit persuasive tactics to the specific definition 
		of propaganda: the spreading of ideas, information, or rumor for the 
		purpose of helping or injuring an institution, a cause, or a person."
	
	
	Now ponder the 
	disclaimer from this academia project: 
	
		
		"We are 
		not advocating that propaganda is wrong; we have tried to show, that 
		overall it is usually helpful to respond to messages mindlessly, and 
		that the truly only way to defend against it is to be more aware of the 
		tactics being used."
	
	
	Also 
	referenced in this study is Phil Zimbardo.
	
		
			- 
			
			Be 
			aware of the general perspective that others use to frame the 
			problem or issue at hand, because accepting their frame on their 
			terms gives them a powerful advantage.
 
 
			- 
			
			Be 
			sensitive to situational demands however trivial they may seem: 
			group norms, group pressures, symbols of authority, slogans, and 
			commitments. Don't believe in simple solutions to complex personal, 
			social, and political problems.
 
 
			- 
			
			In the 
			end, it must be remembered that it is not enough to dissent vocally 
			- one must be willing to disobey, to defy, to challenge, and to 
			suffer any ensuing consequences of these actions.
 
		
	
	
	Relate this 
	thinking to the television broadcasts and series that occupy the gratuitous 
	viewing of the general-public. 
	 
	
	It may be 
	functionally realistic not to expect current event discernment from the 
	mediocre crowd, but what motivates these distraction deprived viewers from 
	absorbing the brainwashing message? 
	 
	
	Escape from 
	reality probably is the most adept answer. Nonetheless, the dependency on 
	relinquishing individual responsibility and living under the principle of 
	personal integrity is too difficult for most. The easy way out is to believe 
	the junk fed from the TV screen.
	 
	
	Newspeak has 
	become the dominant culture and TV is the chief vehicle for spreading the 
	lies and deceit. 
	
	 
	
	Jack Blood provides a succinct summary in,
	
	TV = Mind Control - Why do you think they call it 
	Programming?
	
		
		"Once 
		again the system is at work, knowing how easy it is to control the minds 
		of a dumbed down population that has been well trained, and some might 
		say socially engineered, to never question authority, never think 
		outside the box, never seek accountability and never think for itself.
		
		 
		
		Easily 
		manipulated, millions of people are conditioned to believe, from a very 
		early age, that anything emanating from television is sacrosanct. 
		
		 
		
		Thus, 
		everything they watch is reality and anything they hear is truth. 
		Anchors and reporters become trusted personalities voicing reticent 
		opinions whose veracity are seldom, if ever, questioned.
		 
		
		The 
		Establishment has perfected its machination of propaganda, creating the 
		realities it wants into society, forming whatever truth that will be of 
		the greatest benefit, not to society, but to itself. 
		 
		
		Whatever 
		reality it wants to create and disseminate is quickly absorbed by a 
		population eager to feed off the mammary glands of television. 
		
		 
		
		The 
		Establishment, the corporate world and government have for years told us 
		how and what to think, how to act, who to obey and where to follow, 
		condemning our minds to obedience, our lives to conformism and silent 
		acquiescence."
	
	
	Is it not time 
	to make a clean break from this self-induced imprisonment of images and 
	sounds that spills out of the television machine?