by Mike Adams
May 10, 2015
from NaturalNews Website

Spanish version





What you're about to read here is a revealing look at the psychological mechanism presently being used by government and media to achieve near-absolute control over the population.


I'm calling the concept the "crisis of the NOW," and understanding this is a lot like taking the RED pill.

The "crisis of the now" involves an incessant, strategic bombardment of the population with a never-ending stream of contrived crises that demand immediate attention in the present. This psychological bombardment is waged primarily via the mainstream media which assaults the viewer by the hour with images of violence, war, emotions and conflict.


Because the human nervous system is hard wired to focus on immediate threats accompanied by depictions of violence, mainstream media viewers have their attention and mental resources funneled into the never-ending "crisis of the NOW" from which they can never have the mental breathing room to apply logic, reason or historical context.

To protect the propaganda from scrutiny, no person is ever allowed the luxury of reflection. Logic and reason are condemned.


Critical thinking is derided. Historical context is obliterated by the repeated intrusion of the now, and whatever happened just a few short years or months ago is actively rejected (or memory holed) if it does not reinforce whatever present-day delusion is being pushed as "fact."

Similarly, the future is entirely off limits and never allowed to be explored in the mainstream media because doing so would require reason and forward thinking... two things which are never tolerated because they would reveal the inevitable failures of today's insane policies, such as running the country on debt and hoping it will somehow not matter down the road.




Mentally corralled like cattle


With the past erased from the minds of the masses, and the future off limits, the crisis of the now become the only psychological reality in which the public is allowed to operate.


To remember the past gets you labeled a "relic," and to project current events into the future makes you a "conspiracy theorist."


Only the crisis of the now is allowed to be entertained:

  • riots in the streets

  • the aftermath of a staged school shooting

  • a contrived social shaming of a pizza joint in Indiana

  • an overhyped measles crisis that just happened to take place at America's epicenter of illusions and theater: Disneyland

The media demands that you focus on the NOW but forget the past.


No historical context is allowed to be recognized (or even taught to Americans) because it might interfere with the crisis of the now.


For example, in any discussion of vaccines, you are never allowed to remember that the entire medical establishment was once dominated by "Big Tobacco science," and that even the Journal of the American Medical Association used to run full-page ads touting the amazing health benefits of smoking cigarettes.

Remember the ad,

"More doctors smoke Camels than any other cigarette?"

This was achieved by the tobacco industry infiltrating all the science journals, giving money to universities, and engaging in "scientist-for-hire" activities to push their poisons under the "scientific" claim that smoking cigarettes posed no health risks whatsoever.


The exact same tactic is used today by the biotech industry to push toxic GMOs and deadly herbicides chemicals like glyphosate.




Another example of history you're never allowed to remember

The gunpoint rounding up of U.S. citizens


As another example of the memory holing of real history, in today's discussions of the JADE HELM military 'exercise,' the mainstream media focuses entirely on attacking the journalists and analysts covering the story while refusing to mention the fact that tens of thousands of Americans have already been rounded up at gunpoint and thrown into internment camps.


Who were the victims of this government exercise in rounding up innocent Americans? Japanese-American citizens during World War II. All their Constitutional rights were violated and they were imprisoned for years based entirely on their race and country of origin.

The following photo, just one of many published at, captures some of the American citizens who were rounded up at gunpoint and imprisoned solely based on their race:


What this proves is that when the United States government wants to, it will round up and imprison a selected group of Americans at gunpoint, denying them all due process, even if they are completely innocent and have done nothing wrong.

You, the modern-day news viewer, are not allowed to remember this history because it might provide you with the necessary context to understand the concern over JADE HELM, a military operation being illegally conducted on U.S. soil, in open violation of established U.S. law.




Not allowed to apply logic to any crisis


Logic is the enemy of the propagandists.


Because of that, no serious discussion or debate is ever allowed on any subject that the propagandists seek to control:

...and so on.

"[I]n order to sustain gigantic false realities, there are honest debates that must never happen," writes Rappoport in Matrixology 101: debates that never happen.


"They would reveal too much. They would shine a spotlight on vast contradictions. They would expose official storytellers to withering criticism."

To further explain his point, Rappoport reveals that AIDS is diagnosed in people today through the detection of HIV antibodies.


If a person carries antibodies, they are assumed to be carrying HIV and assumed to be sick and diseased. But if an AIDS vaccine were developed, like all vaccines it would cause the body to produce antibodies to HIV, thus causing an HIV-vaccinated person to be diagnosed as having AIDS, too.


So how can HIV antibodies mean you're "sick" in the first instance, but simultaneously those same antibodies mean you're "well" if they appeared after a vaccine?

"Millions and millions of antibody tests have been given to people around the world," writes Rappoport.


"The antibody test is just one of a number of enormous issues in modern medicine that, if opened to real debate, would cause a seismic shift in society… assuming there were enough listeners who could track the lines of reasoning."

But reason is the enemy of the propagandists, and almost nobody knows how to think with clarity anymore because such skills are rarely taught in schools or universities.


That's why the crisis of the now is always presented in a way that shuts down logic and reason, engendering an emotional response to whatever events are being thrown at you, most of which are pure, fabricated theater:

  • the green screen ISIS beheading videos

  • CNN's green screen faked location shots from the Middle East

  • the wildly faked narrative of polar bears being "stranded" on floating pieces of ice (polar bears are great swimmers)

  • staged White House photos from the "war room" as America's former CIA buddies are hunted down and executed by special ops teams,

...and so on.


Every crisis is structured to evoke an emotional state of mind that shuts down all reason and critical thinking.


Once this is achieved, the minds of the masses are hammered with whatever political programming messages are desired at the moment:

Christians are evil, only the government can end poverty, all police are bad, carbon dioxide is going to destroy the planet, illegal immigrants should be granted the right to vote, and so on.



Creating crisis where none exists


Sometimes the crisis of the day must be so wildly exaggerated and overhyped that the exercise strains the bounds of believability... such as the CDC-directed measles panic waged by the mainstream media over a mild infection that killed no one and was never even considered a crisis until just the last few years when the vaccine industry shifted into "totalitarian science" mode.


The point of the exercise was to instill extreme fear in the population, followed by the introduction of a vaccine mandate law which we now know is called SB 277 (California).

Once again, the crisis of the NOW shut down all reasonable thinking and even encouraged the public to abandon their own core human rights principles such as the idea that people have the right to decide what medical interventions they wish to endure, and that no government can force an injection on a parent or their child without informed consent.


Through fear and crisis, the media even persuaded pro-choice women to become anti-choice on the issue of vaccines. No government has any right to interfere with a woman's body, it seems, unless that government is pushing a vaccine.

Thanks to the crisis of the NOW, every argument in favor of medical choice was steamrolled into oblivion: ethical arguments, scientific arguments, human rights arguments, legal arguments and the entire realm of reason.

But the classic crisis of the NOW which caused Americans to abandon all reason and surrender to police state totalitarianism was, of course, 9/11.



9/11 as the ultimate crisis of the NOW


The 9/11 attack was seized upon by the media and the government to wage what can only be called a psychological warfare assault upon the American people as preparation for the passage of the original Patriot Act.


That's the Bush-era law that legalized government surveillance of the American people, turning America into the totalitarian police state it remains today.

In the aftermath of the 9/11 attacks and the subsequent media campaign of instilling extreme hatred among the citizenry, Americans were ready to wholly support almost any law that claimed to "stop terror," even if it meant surrendering key liberties in the process.

Key to achieving all this was the elimination of selected facts from the memory of the American public.


To this day, for example, almost no American remembers that three buildings, not two, were destroyed in New York City on 9/11, and the third building was not struck by any airplane at all.


All questions about this third building - WTC 7 - have since been banished from any public discussion. No one is allowed to ask how a concrete-and-steel building could suddenly collapse, in perfect symmetry, with the kind of precision that can only be achieved with carefully engineered and pre-planned demolitions.

The laws of physics are never allowed to be applied to the events of 9/11, because if they were, logic and reason would bring too many people to the inescapable conclusion that WTC 7 was brought down by controlled demolition, not by airplanes.


Thus, the easiest way for the propagandists to avoid this entire discussion is to delete the third building from the national memory.

Illusionist Uri Geller once made the Statue of Liberty seem to disappear from the New York skyline, but the media propagandists have deleted an entire high-rise building from America's collective memory.




The next "crisis of the now" is being planned right now


To achieve almost any desired political outcome, all the global controllers have to do is wait for the right crisis (or stage it themselves), then roll out a pre-planned wave of mental assaults structured around a crisis of the now.

If they want to outlaw local police departments and roll out a national, federally-controlled Gestapo police force, for example, all they have to do is wait for police brutality to target an African-American male - brutality against white victims doesn't count - then wait for the inevitable riots to unfold.


In the midst of the riots, Al "the informant" Sharpton can easily be directed to call for a federal takeover of all police.

If they want to force every American to be vaccinated or medicated against their will, all they have to do is rush in a wave of illegal immigrants carrying infectious diseases, then wait for an outbreak to happen.


As the outbreak spreads, they can blame unvaccinated Americans and use the crisis to push mandatory vaccine compliance.


All logic and reason, of course, are not allowed to enter the discussion, or else the public would come to realize that if vaccines really work, then the vaccinated have nothing to fear from the unvaccinated.

If they want to completely disarm the American public and outlaw private gun ownership, it's a simple matter to set in motion a series of events that result in a mass shooting somewhere.


In the aftermath of the shooting, lawmakers can seize on the emotional intensity of the crisis of the now to demonize all firearms owners and call for national disarmament.

This very nearly happened following the Sandy Hook shooting in late 2013, after which Obama and Eric Holder aggressively tried to crush the Second Amendment in America.


Before Sandy Hook, Eric "the crime lord" Holder also arranged for illegal weapons to be smuggled into Mexico, with the hope that those guns would make their way back across the border and be used to commit acts of violence in the United States.


This operation, named "Fast and Furious," has since been exhaustively exposed.


As usual, no one in government went to jail for their conspiracy to carry out these crimes.

If they want to renew the Patriot Act or pass a "Patriot Act 2.0," the process is stupidly simple: just get the FBI to stage a dirty bomb terror event in a major U.S. city, then halt it at the very last minute. (Or not, if they really want a stronger emotional response.)


In the aftermath of such an attack, passage of almost any unconstitutional anti-terrorism law becomes virtually automatic. And yes, the FBI is very skilled at staging terror attacks because it does so on a regular basis in order to prove how incredibly good the agency is at stopping them.


See New York Times openly admits domestic terror plots masterminded by the FBI and FBI 'entrapment' tactics questioned in web of phony terror plots and paid informants.

Whatever the desired political outcome or agenda, there is a crisis that can help it be achieved, and that crisis will be so emotionally impactful that it will trap viewers in the NOW and utterly shut down the logic parts of their brain that can contemplate the past and the future.

In effect, your conscious focus is being time-shifted into the urgency of the present so that you forget the past and don't calculate the future.


Only with those parts of your brain shut down can the controllers steer you in their desired direction.



Why The Hobbit movie makes absolutely no sense but is a sensational film to watch


A perfect example of being trapped in the NOW is found in The Hobbit - The Battle of the Five Armies motion picture released in 2014.


This film is little more than a series of sensational video game-style battle scenes involving hobbits, dwarves, elves, dragons, witches and wraiths, all tied together with no logical story whatsoever.

The script is a random jumble of high-impact scenes of violence, tension, fear, conflict, magic and celebration.


The film has all the elements of Lord of the Rings - yep, there's Gandalf and there's Agent Smith dressed like an Elven King - but it utterly lacks a soul that gives those elements meaning.


As such, it's a perfect metaphor for the world we live in today, where the masses are repeatedly subjected to sequences of real-world violence, conflict and fear behind which no logic or reason can be detected.

The Hobbit is a very popular film. People love to watch it because it captures their attention in the now.


To the masses who watch the film, it does not matter that there's no story that makes any sense at all. The only thing that matters is that there's a lot of movement and violence unfolding before their eyes, and the mesmerizing effect of it all captures the soul even more effectively than the One Ring itself.

The Hobbit was written with what I call "Kindergarten logic."


It's the kind of movie logic that seems awesome to a kindergartener, which is of course the same mental level to which all the government's propaganda campaigns are also targeted.


Mandatory vaccine laws don't have to make sense to adults, you see:

they only have to make sense to the mind of a kindergartener who hasn't yet learned how to think rationally.

When the emotional layer of a crisis is so strong that mature thinking and logic become irrelevant, the propagandists have won.




Propaganda is the art of overwhelming logic


As I've detailed here, every staged media propaganda event witnessed today lacks all logic and reason.


Regarding the Disneyland measles scare, for example, if vaccines really work, then vaccinated children have nothing at all to fear from unvaccinated children. That's the logic of the real science, but the media ran with the utterly illogical and irrational explanation that unvaccinated children spread the measles to vaccinated children - a phenomenon which should be impossible if vaccines create immunity as we are told.

The logic of the vaccine industry makes no sense, but as journalist Jon Rappoport rightly explains, propaganda is the art of overcoming logic.


It is also, as I've explained here, the art of trapping people in the crisis of the now. The higher the emotional intensity of the crisis, the more all reason is disconnected from the mind. This is precisely why vaccine marketing has now deliberately abandoned all facts and science.


Instead, vaccines are now being intentionally promoted using emotional (and graphic) false stories, nearly all of which are fabricated by Big Pharma's public relations companies or their employees, many of whom pose as "concerned moms" on social media. (They're actually paid PR operatives.)

To allow the public the luxury of reason is to lose control of their conclusions, you see. From the point of view of the controllers, allowing people to think for themselves runs too high a risk that people might not make decisions that violate their own self interests.


Yet the most important principle of exerting power over the people is to make sure that corporations and governments can convince people to make decisions that violate their own self interests.




Psychological "deletion" of the real threats to your life, liberty and happiness


By trapping people in the crisis of the now, all critical thinking is nullified and replaced with raw emotional states that are very easy to manipulate and control through strategic media propaganda.


At the same time, the real threats to your life, liberty and happiness are psychologically "deleted" from your mind.

For example, if I told you that ISIS terrorists wielding swords were killing 44 Americans a day with gruesome beheadings, you would totally believe that because you've been programmed to do so by the media.


You'd get angry about it and call for more "national security" forces to protect us from those scary ISIS people.

But when you learn the truth that 44 people really are being killed each day from something else - prescription drug overdoses, according to the CDC - you have no reaction at all. Prescription drug overdoses are quiet and non-violent.


They aren't scary and they haven't been portrayed by the media in a manner that promotes extreme fear. So the 44 deaths a day from prescription drug overdoses is psychologically deleted from the minds of Americans, most of whom have no idea of how many people are being killed every year by prescription drugs.


(The total number of deaths from FDA-approved prescription drugs is over 100,000 Americans each year. The mainstream media utterly ignores this epidemic, even though it's the numerical equivalent to a jumbo jet falling out of the sky and killing everyone on board every single day.)

You are also not ever reminded that as many as one-third of all traffic accidents and fatalities are caused by medicated drivers.


While the media wants you to emotionally freak out over drunk drivers, they don't want you to even realize that the epidemic of medicated drivers is far worse. The entire issue has been deleted from national consciousness for the simple reason that awareness of it might harm the profits of the pharmaceutical industry. (If the media were largely funded by beer companies, you'd stop seeing stories about drunk driving, too.)

Similarly, you are never told that Tylenol causes permanent liver damage in tens of thousands of Americans each year, and that over 16,000 Americans die each year from intestinal bleeding caused by a common class of painkillers called NSAIDs.

"Conservative calculations estimate that approximately 107,000 patients are hospitalized annually for nonsteroidal anti-inflammatory drug (NSAID)-related gastrointestinal (GI) complications and at least 16,500 NSAID-related deaths occur each year among arthritis patients alone," writes Dr. Singh Gurkirpal is his study.


"Recent Considerations in Nonsteroidal Anti-Inflammatory Drug Gastropathy".

The American Journal of Medicine, July 27, 1998, p. 31S.

Nor are you told that chemotherapy causes cancer, which is why the chemotherapy industry has grown into a $100 billion medical monopoly, and you're never reminded that prescription drug prices in America are the highest in the world only because the FDA and FTC protect a pharmaceutical monopoly racket that exploits sickness for profit.




Unless an emotional reaction is constructed for something, it doesn't exist in the minds of the masses


All this leads to a fascinating realization about mind control in America today:

Until something is associated with a strong emotional response, it doesn't exist in the consciousness of the masses.

Everything that's "real" is first constructed out of pure emotion, then pushed into the minds of the masses via the crisis of the NOW.


Only then does it count as real, and from that point forward it can be leveraged to pass new laws that further erode the rights and liberties of Americans. This is why the No. 1 tool of mind control from the mainstream media is emotional manipulation of the viewers.


Emotional coverage can be authentic in cases where the crisis is real and attention is justified, but emotional manipulation is usually contrived in order to evoke a response for the sole purpose of manipulation.

All this gets back to the work of America's original propagandist Edward Bernays. (See History is a Weapon to learn more about Bernays.)


He understood decades ago that you don't sell cigarettes by touting their benefits; you sell them by anchoring them to powerful emotional states reflecting positive self image. Similarly in 2015, you sell vaccines not by discussing anything resembling real science, but by catapulting emotional stories involving poor, innocent children who were stricken by the chicken pox - the horrors! - even if such stories are entirely fabricated.

The truth behind the propaganda is irrelevant. What matters is its emotional impact.


And because emotions override reason, those of us who attempt to cite the real science on issues like vaccines are fighting a losing battle. As the CDC has long proven, the real science doesn't matter. What matters is the narrative painted by the vaccine industry to evoke a charged emotional response as a form of mind control.

The answer to all this, of course, is to highlight vaccine-damaged children and show those who have been brainwashed by the vaccine industry that they are grieving for the wrong side.


The real human cost is found in all the children damaged by vaccines - children who will never lead "normal" lives again because their neurology has been permanently compromised by the toxic preservatives and chemical adjuvants found in vaccines.

On both fronts - emotions or logic - the vaccine industry as operated today is a fraud. It only turned to emotional marketing because it couldn't survive any real scrutiny of its flawed science.

Meanwhile, in the realm of real science, autism rates have skyrocketed 296% over the last few years as the vaccine push has grown more aggressive.


See the rising rate depicted in the red line of the bar chart below, as shown in the newly published study: "Trends in the Prevalence of Autism Spectrum Disorder, Cerebral Palsy, Hearing Loss, Intellectual Disability, and Vision Impairment, Metropolitan Atlanta, 1991 - 2010."


See more discussion of the rise of autism at Age of Autism.




Solutions and defenses


The defense against all this is to practice the ability of stepping back from the emotional tapestry being woven by the propagandists and evaluate the real logic behind the reports.

This is not easy to accomplish, but it can be achieved if you're determined to see things more clearly.


Sometimes, the mere passage of time can diminish the emotional impact and achieve greater clarity. This is precisely why the mainstream media repeatedly pounds the fear imagery into your head every few hours as we saw after the 9/11 attacks. You couldn't turn on a TV anywhere in America without the video of airplanes striking the twin towers being blasted into your psyche, and this went on for weeks!

Not all emotionally-charged warnings are fake, of course. Many truly emotional crises do exist and do warrant action on our part. The key is to be able to discern the difference between real vs. fake threats.

There's a shortcut to achieving this, and it's simpler than you think:

Assume that any agenda being pushed by the mainstream media is false.

This "default" stance is usually correct (but not always). The logical way to approach this is to assume they're lying to you, then demand they prove they aren't.

A very powerful question to use for this purpose is one of my favorite questions of all time:

"How do you know?"

If the mainstream media asserts that unvaccinated children are causing vaccinated children to be stricken with measles, simply ask the question,

"How do you know?"

To answer this question, they would have to demonstrate the mechanism by which their original assertion could take place.


And on the issue of vaccines, that effort would quickly crumble for the simple reason that it was false to begin with. Even when it comes to the alternative media/independent media, this question can be extremely valuable.


When someone claims their nutritional supplement "protects your DNA" or "detoxes your system" or whatever they claim, that same useful question can be brought to bear:

  • "How do you know?"

  • Do you have any laboratory evidence?

  • Any scientific studies to cite?

  • Any historical or indigenous knowledge to cite?

When you're buying "raw vegan protein" from a protein manufacturer, and the bottle touts the claim that this protein is "sprouted" and "raw," you'd be smart to ask that manufacturer,

"How do you know?"

(I can tell you as a matter of firsthand knowledge as the science director of our laboratory that many of these claims for low-integrity products are simply invented and have no basis in fact whatsoever.)

Overall, the best defense against emotional manipulation is to get really good at asking lots of questions. Be persistent.


This is why I applaud all the Texans who recently went to Bastrop to confront the military over JADE HELM. These citizens asked a long list of amazing questions, nearly all of which were completely stonewalled by the military spokesperson. But even that exercise proved the point that we are being lied to.


We may not know the real story yet, but we know the "official story" is an elaborate fabrication.


And that knowledge, all by itself, is quite valuable.




Do you know anyone who can still think critically?


Share this article with any friends you might have who still maintain the ability to think critically.


It is people like you who will be required to save this nation from the onslaught of bad medicine, bad politics, bad fiscal policies and runaway corruption. The day that America must either stand up and fight for her freedoms or be overrun by corporate fascism is fast approaching.

You can count on the fact that at least 90% of the population will be emotionally mind controlled as all this plays out, but the good news is that revolutions never require more than a small percentage of the populace taking action to protect their collective futures against tyranny.