by Dr. Joseph Mercola
COVID-19 is the largest, most sophisticated propaganda
operation in history. Psychological techniques were
extensively used during 2020 to incite fear and panic in
Propaganda strategies were also used to get people to
support and defend irrational COVID measures such as
masking, isolation, social distancing, lockdowns and jab
made the COVID propaganda so much more effective than
any previous propaganda operation is the fact that a
virus is the perfect enemy. It's invisible, could be
carried by anyone, including those you love the most,
and could "get" you anywhere
Classical rhetoric is about persuasion through argument.
It appeals to logic. Propaganda, on the other hand, is a
kind of subrational manipulation that appeals to our
most basic instincts, such as fear. An informal
definition of propaganda is "an organized attempt to get
people to think or do something - or not think or do
Great Lie is possible because the more divorced a lie is
from reality, the more likely it is to succeed, as most
people are reluctant to think that authority figures
would lie and completely ignore reality
still pushing them.
infection doesn't exist,
can spread the
In the video at page-end, 1,2 initially published in August
2021, professor Piers Robinson, Ph.D. - co-director of the
Organization for Propaganda Studies, whose research specialty is
organized persuasive communication and contemporary propaganda -
speaks to Asia Pacific Today about propaganda in the age of COVID.
As noted by Robinson,
COVID-19 is unquestionably,
the largest, most
sophisticated propaganda operation in history...
techniques were extensively used during 2020 to incite fear and
panic in the population, while other persuasion strategies were used
to get people to support and defend COVID measures such as,
Indeed, propaganda is what allowed for draconian and unscientific
COVID measures to be implemented in the first place.
propaganda and simultaneous censorship of opposing views, little of
what we've been through would have been possible.
As noted by
Robinson, while the use of state propaganda could
initially be justified as a necessary means to achieve a public
health objective - protecting people from COVID-related illness and
death - it quickly became apparent that this was not the case, and
likely never was.
Today, three years in, it's quite evident that
COVID is a
For example, since 2022 at the latest, COVID has been nothing more than
another endemic respiratory
infection, much like the common cold, yet the 'pandemic' has not been
We now also have clear evidence that the COVID jabs don't prevent
infection or spread of the virus, which negates the entire premise
vaccine passports, yet they're being pushed anyway.
COVID-19 was (and still is) a means to an end:
to suspend and strip
us of Constitutional rights and civil liberties, and to further
social, political and financial restructuring objectives outside
Another propaganda expert who has spoken about the overt use of
propaganda to create and maintain the 'pandemic' is professor Mark
Crispin Miller, Ph.D.,
whom I interviewed in June 2021
about the academic censorship he experienced at New York University.
Ironically, it was his teaching students how to question and resist
propaganda that brought on the curtailment of his academic freedom,
after teaching this important subject for over 20 years.
Robinson, Miller believes that what we've experienced over the past
three years is a propaganda "masterpiece" of unequaled scale and
It began with the outbreak of an unknown pathogen in China.
showed images of people allegedly dropping dead in the streets.
has never happened anywhere else since then, which strongly suggests
those images were misappropriated for one purpose: to spread fear...
According to Miller, the type of fearmongering used to propagate the
belief that COVID-19 was a lethal threat was the most devastating
ever used in
What made the COVID propaganda so
much more effective than any previous propaganda operation was the
a virus is the perfect enemy.
It's invisible, could be carried by anyone, including those you love
the most, and could "get" you anywhere...
As explained by Miller, in
previous propaganda operations, the enemy was typically portrayed as
having the ability to "infect" the people and the nation with its
This was the case both with anti-communist propaganda and the "war
on terror." Communism was likened to an infectious disease set to
ravage the nation, and terrorists were likened to a 'pandemic' that
had to be controlled and combated.
COVID, the propaganda
shifted to the thing of fear itself - an actual virus.
Despite a long-held understanding that
asymptomatic infection doesn't exist,
the propagandists even managed to convince the public that perfectly
healthy people could spread the virus.
It was a complete fiction, a
scientific falsehood, which is how we know that the 'pandemic'
narrative was a psychological operation, yet people were so fearful,
they didn't question it.
As noted by blogger and propaganda analyst Klark Barnes, 3
if we want to be free, we must know what propaganda is and how it
Classical rhetoric is about persuasion through argument.
appeals to logic.
Propaganda, on the other hand, is a kind of sub-rational manipulation that appeal to our most basic instincts.
An informal definition of propaganda is,
"an organized attempt to get
people to think or do something - or not think or do something."
Propaganda can be true or false, or somewhere in between, and can be
used for both good and ill.
Public service ads encouraging you not
to smoke, for example, are a form of benevolent propaganda.
The problem with propaganda is that it's inherently biased and
one-sided, which can become outright dangerous if the other side is
This is particularly true when it comes to medicine and health, and
censoring of COVID-19 treatment information and the potential
hazards of the
COVID shots is a perfect example of this.
propaganda and war propaganda also rely heavily on the incitement of
fear and anger, which makes people behave in ways they normally
Constantly Stir the Pot to Keep Fear Simmering
As noted by Barnes, media forecasts of other "imminent ordeals" are
also a way, "to keep widespread fear and anger simmering:" 4
"The possible next
cyber-attack ('by Russia')
of the world supply chain, and consequent food
shortages, or famine (likely to be blamed on Russia)
'climate crisis,' necessitating further lockdowns...
'[t]terrorist' attacks, by 'white supremacists' and angry blacks
(portending war between the races)
an 'alien attack' on Planet
Earth, as in The War of the Worlds or Independence Day
course... another plague or two, or three, caused by some further COVID
'variant,' smallpox... the Marburg virus, and/or
whatever other pathogen, real or imaginary, might serve
the same old purpose...
Such looming sequels to the
COVID propaganda... would also each
inflict a vast amount of further suffering on humanity - and so
those of us who study propaganda critically, as public
intellectuals, must speak out loud and clear, to set things right."
According to Barnes, setting things right involves, first and
foremost, sharing the truth.
Propaganda narratives that must be
countered with careful and thorough analysis include but are not
origin of SARS-CoV-2
lethality of SARS-CoV-2
How COVID "cases"
were fraudulently augmented using flawed PCR tests that
cannot identify active infection
The futility of
lockdowns and their catastrophic harms
impact" of standard COVID treatment
toll of the experimental "vaccination"
and effectiveness of early treatment protocols
How key terms
such as "'pandemic'," "cases," "herd immunity," "vaccine" and
"fully vaccinated" were redefined in order to enable the
motives behind the alleged crisis
Over the past three
years, I've written many articles detailing all of these.
setting the record straight on individual propaganda topics is not
If we are to retain our freedoms,
Barnes believes the public
also needs to get much savvier about propaganda overall.
The Free Press Has Became a Propaganda Juggernaut
For decades, we had a free press that helped keep pro-industry
advertising lies in check.
Professional investigative journalists
working for magazines, newspapers and broadcast outlets would write
in-depth exposés, outing the truth behind deceptive advertising and
countering industry propaganda with science, statistics and other
As a result of the free press doing its job, ineffective or toxic
products were often driven off the market.
The answer that industry
came up with for this problem was to control the press with
By becoming a major revenue stream, advertisers
more or less automatically ended up controlling the content.
Even though media management and editors will deny it, if
advertisers don't want you to speak about certain issues that might
adversely impact their business, all they have to do is threaten to
pull their ads.
At that point, you have to make a decision:
Ditch the truth or ditch
Most news organizations will ditch the truth for
payment, and simply will not run reports that might harm the bottom
line of its advertisers.
As explained by Barnes:
Ministry of Truth was not set up ex-nihilo by some iron faction
of totalitarian oligarchs but gradually took shape out of a
corporate media cartel with interlocking boards, heavily
dependent on the advertising revenues of Amazon, Big Pharma...
and the media's own parent companies... with its assets closely
BlackRock, Vanguard and UBS...
[As] that vast
commercial system has become more unified, it also has
maintained, or even tightened, its covert relations with the
military and 'intelligence community'...
And while the
commercial media system has been thus corrupted top to bottom...
the 'public' media and 'alternative' press - from NPR, PBS, the
BBC and CBC... to nearly every single outlet on 'the left' -
have also been absorbed into the juggernaut primarily by their
funding through such sturdy CIA pass-throughs as,
[The] 'free press'... has been turned into a bio-fascist fear
machine, its propaganda services assured by
Bill Gates' 'strategic
media partnerships,' and the concomitant 'fact-checking' operation
that he also largely funds.
The propaganda gushing daily, hourly, from that system also has
depended on the wisdom of such global PR firms as Weber Shandwick,
Edelman and Hill+Knowlton Strategies... and, within the Fourth
Estate, the rise... of 'journalists' prepared, in university, to be
far less concerned with honest journalism than with... serving
The Web of
Players Silencing Truth
Indeed, as Barnes notes, advertising companies have likely played an
important organizational role in the COVID propaganda.
Another major one, which
I suspect may have had a central role, is the Publicis Groupe. I
detailed some of its many connections in "The
Web of Players Trying to Silence Truth."
In summary, Publicis represents a long list of major companies
within the technology, pharmaceutical and banking industries in more
than 100 countries. 6
These companies, in turn,
have various partnerships with the U.S. government and global
nongovernmental organizations (NGOs).
Publicis has ties to NewsGuard/HealthGuard, educational
institutions, Big Tech companies like,
Microsoft and Bing
the U.S. State Department and Department of Defense
technocratic institutions like the World Health Organization
national and global NGOs like the Center for Countering Digital
And, it dominates health websites like WebMD and Medscape.
Taken together, this explains how certain views can be so
effectively erased. Publicis itself is also a partner of the World
Economic Forum, which is leading the call for a "reset" of the
global economy and our way of life.
As such, Publicis appears to be
coordinating the suppression of information that runs counter to the
The Art of the
Marshall McLuhan once said, 7
"Little lies don't need to
But the great lies are protected by public
Basically, people will deny really big lies by saying,
"Come on, you're crazy, they wouldn't do that."
It's far easier to
call people "conspiracy theorists" than it is to face the
possibility that what they're saying is true.
Little lies don't need to be protected.
The big lies are protected
by public incredulity.
In a November 04, 2022 article, 8 clinical and public
health physician Dr. David Bell noted that the more divorced a lie
is from reality, the more likely it is to succeed, thanks to the
quirks of human nature and normal psychology:
"In a former role I had a boss who lied a lot.
The lies were pure
fantasy, but massive in scope and delivered with sincerity. They
were very successful.
This success was based on the reluctance of most people to consider
that someone in a position of authority in a humanitarian
organization would completely ignore all semblance of reality.
People assumed the claims must be true as fabricating information to
that extent in those circumstances seemed to defy logic.
The principle of
Really Big Lies is based on the lies being so
divorced from reality that the listener will assume their own
perception must be flawed, rather than doubt the claims of the
person telling the lies.
Only an insane or ridiculous person would
make such outlandish claims, and a credible institution would not
employ such a person.
Therefore, given that the institution is apparently credible, the
statements must also be credible, and the listener's prior
perception of reality was therefore flawed.
Lesser lies, by
contrast, are likely to be perceived as sufficiently close to known
reality to be demonstrably wrong.
Inventing truth can be more
effective than bending it..."
I believe this is precisely the strategy employed by
health agencies, government officials and
the Deep State propaganda
arm over the past three years.
Their claims have been so far from
any semblance of reality, anyone aware of the facts has been left
feeling more than a little crazy.
Unfortunately, while most humans have a moral and ethical compass,
few end up following it when confronted by psychopaths in authority
and the peer pressure to conform.
As noted by Bell, good team
players almost always end up supporting false narratives, and those
who refuse to go along with what are clearly lies tend to be but a
Narratives Has Real Consequences
As Bell correctly points out, over the past three years, health care
workers, patients, researchers, academics and public health
employees have been forced to embrace a long list of fantasy-based
dogmas that are contradicted by prior public health orthodoxy.
But it's the sharp break from factual reality that makes it
impossible to question them because, if you do, you're now
"the entire current
hierarchy of public health," Bell says.
To quote Dr.
'you're not attacking
him when you question his irrational flip-flopping, you're
questioning science itself'...
If you question these
fantasy-based beliefs, you're a science-denier, and you're putting
your employment and reputation at risk. And, unfortunately, those
risks are not imaginary.
Many doctors and
scientists whose reputations and contributions to public health have
been beyond reproach for decades have been stripped of their medical
licenses and lost their jobs for speaking out against the reigning
and Truth Are the Remedy
Where do we go from here?
How do we end the madness and return
to reality-based public health?
Bell believes that public health
professionals who have misled the public will inevitably pay a heavy
price for their betrayal.
He writes: 9
"Whilst growing their
industry's finances, public health professionals are degrading
themselves and betraying society.
The betrayal, based
on incessant lying, is something for which they will inevitably
Eventually, even the most dedicated followers will begin to
question the sense of putting on a mask at a restaurant door
only to remove it 10 steps later, or vaccinating vast
populations against a disease to which they are already immune
whilst they die of other readily preventable diseases.
The way out of this is simply to refuse to lie, or cover for the
lies of others... [The] truth will catch up, one day, with those
It is far better to
leave early and live with dignity."
Pacific Today August 4, 2022
Twitter Robert Malone August
3, 4, 5
November 19, 2022
Top Global Clients
in Focus November 4, 2022